One method, four steps. Steps 1 and 2 are free; you buy the depth you need after that. Each rung builds on the last, so you pick up where you left off rather than from zero.
Every reading runs the same method in the same order. The tiers are not different products — they are how far down that method your reading goes. Nothing is withheld to create a tier; each rung is the next step of one analysis.
| Step | What it does | Included from |
|---|---|---|
| 1 | Scanning — the public record gathered and weighted by candour. What is on the record, and what the record is worth. | Free |
| 2 | Reputation and character — how the organization is seen, and the story that holds it together. The pattern, named in one phrase. | Free |
| 3 | The story analysed — what drives that pattern, and what it will repeat. This is the first step you cannot get from a search engine. | $99 |
| 4 | Seeing through — the analysis turned into insight you can carry into a decision. Read for the organization as a whole, or through one function. | $499 |
| 4 ×2 | The seam — two organizations each taken through all four steps, then read against each other. Where they reinforce, where they grind, what becomes impossible. | $2,500 |
Steps 1 and 2 are free because they establish what is true. Steps 3 and 4 are what interpretation costs. How each step works →
Every reading builds on the last — you go one step deeper each time, not back to zero. Steps 1 and 2 are the foundation: they establish the pattern, and every paid step is read on top of it rather than starting the work again. That is also why the pattern never changes between tiers — it is computed once and interpreted downward, so two readings of the same organization cannot contradict each other. And you never pay for the same step twice: upgrade from your account and what you already paid is credited — $99 then $400 rather than $499, $499 then $2,001 rather than $2,500. Stop at any step and come back months later without repeating anything.
These are the actual sections of the report you receive, not a feature list. A tick means that section is in your document.
| Who You Are Steps 1–2 |
What It Means Step 3 |
What This Implies Step 4 |
What Breaks Step 4 ×2 |
|
|---|---|---|---|---|
| Price | Free | $99 | $499 | $2,500 |
| Organizations read | One | One | One | Two |
| Sections in your report | ||||
| The Pattern | Yes | Yes | Yes | Yes |
| What This Means | — | Yes | Yes | — |
| The Friction Point | — | Yes | Yes | — |
| The Seam | — | — | — | Yes |
| What Dominates | — | — | — | Yes |
| The Hidden Cost | — | — | Yes | Yes |
| Three Questions to Sit With | — | — | Yes | Yes |
| What This Could Not See | Yes | Yes | Yes | Yes |
| Sources | Yes | Yes | Yes | Yes |
| How it is read | ||||
| Read through one function | — | — general by design | Your choice, or general | Deal team |
| Additional functions | — | — | $149 each | $149 each |
| Narrow by location | Optional | Optional | Optional | Optional |
| Turnaround | Minutes, on screen | 3–5 days | 5–7 days | 7–10 days |
| Builds on | — | The scan | Both prior | Both prior |
The free scan appears on screen and uses its own headings — the gap, the pattern, the record, what it could not see, sources. Paid readings arrive as a document with the section names above. What Breaks omits “What This Means” and “The Friction Point” because it replaces single-organization interpretation with the seam between two.
Why the free one looks complete
Because it is complete. The free scan is a finished reading of steps 1 and 2 — the record, its limits, its sources, and the pattern named. Nothing is held back to make it feel thin.
What it does not contain is any analysis of that pattern: what drives it, what it will repeat, what it costs, or what it means for a decision you are holding. Those are steps 3 and 4, and they are four sections you can count in the table above. The free tier tells you what. Everything you pay for is why, and so what.
Add-on
Thirty minutes with a certified practitioner — talk the analysis through, pressure-test the pattern against what you already know. It gates nothing; every tier delivers in full without it.
Enter the organization and your work email. We read the public record and the analysis appears on screen, usually in a couple of minutes.
Public information only — reviews, press, filings, social signals. Nothing installed, no access needed, and one scan per organization. Works on companies of any size, and on schools, nonprofits and member organizations.
Six searches across the public record, weighted by candour:
Unguarded sources are weighted highest. LinkedIn is treated as performative — good evidence of the story an organization tells about itself, weak evidence of what it is like inside, and never read as candid testimony. Every reading lists the sources it actually used, and states what it could not see.