About

An operator who ran the companies. A scholar who taught the subject.

SJ King

SJ King

Founder, CultureLogic

CultureLogic was built to solve a gap SJ King kept meeting as an operator: the culture of the organization you're about to buy, join, or compete with is the variable most likely to determine the outcome — and no available tool could measure it without the target's cooperation. He led five technology companies as CEO or President, taught Organizational Wisdom at the University of Oregon for thirteen years, and wrote See What Others Miss. The method was written before it was sold — which is why every analysis publishes its sources and states plainly what it could not see.

CEO or President
Wharton MBA
13 years Adjunct Professor
U of Oregon Org. Wisdom
$500M+ In exits
See What Others Miss
How the method works →
Merant → Serena Software
$400M

EVP & GM, turned round underperforming division; sold to Serena Software 2004.

Imedia → Terayon
$106M

President, 1997–1999. Acquired by Terayon Communication Systems.

Thetus Corporation
149.5%

Revenue growth YoY. Net income from −$4.5M to positive. Defense & intelligence turnaround.

The through-line is reading organizations from the outside. As an operator he had to judge companies he could not survey — targets, competitors, employers — and as a teacher he spent thirteen years on why culture decides outcomes that strategy gets credit for. CultureLogic is that judgment written down as a method, so it does not depend on the person who wrote it.

The founder wrote the method — he is not the mechanism by which analyses are delivered, and no tier requires his time. The standard every analysis is held to →